FAQ
-
What is UGC?
UGC stands for User-Generated Content. It's any form of content – images, videos, reviews, etc. – created by real people, rather than a generic/fully scripted advertisement, that can be used for marketing purposes.
A report from 90 UGC Statistics highlights that a well-curated UGC feed can increase conversions by up to 10%.
A case case study with Collective Clothing achieved a 9x return on investment through UGC-integrated Instagram ads.
-
What is a creative video and what is a review video?
Creative Video: This is a visually engaging and artistic video that showcases your product in a unique and interesting way. The creator may not necessarily be required to appear in the video.
Review Video: This is a more straightforward video where the creator shares their honest opinion about your product, its features, and their experience using it.
-
What is the process like after my order is placed?
Once you've chosen your creator(s) and brief is finalized, we'll handle all communication and project management. We'll keep you updated on progress and provide drafts for approval before final delivery.
Delivery time depends on the complexity of the project but typically takes 1-3 weeks. We'll provide a more accurate time frame based on your specific needs.
-
Can I pick the creator(s) for my content?
Absolutely! We can provide you with profiles of creators who match your criteria, and you can choose the ones you'd like to work with. Alternatively, we can carefully match them to your brand based on their niche, audience demographics, and content style.
-
Do I need to provide a script?
For creative videos, a script is optional. You can provide a brief outlining the key messages you want conveyed, and the creator can develop their own creative spin. However, for review videos, a script isn't necessary.
-
Will my brand own the content?
Yes, once finalized, you will have full rights on the content. Unless there is a different agreement with the creator (you will be informed if that is the case).
-
What happens if I don't like the content?
We have a revision process in place. You'll have the opportunity to provide feedback and request up to 2 revisions until you're satisfied with the final product (within reason).
-
Can I change my talent choice after the content has been delivered?
Unfortunately, no. Once the creator has completed the work, changes are difficult. However, we can help you refine your brief to ensure a better fit for future projects.
-
Will I need to ship the product directly to the creator?
Yes. We will provide their shipping information.